Rinkelberg Capital acquires Jus-Rol from Cérélia following CMA ruling
Private Equity Insights
MARCH 12, 2025
The CMA originally ordered Crlia to divest Jus-Rol after ruling in 2023 that the acquisition reduced competition in the UKs 100m ready-to-bake dough category. A new entity, Brioche UK Ltd, was set up for the acquisition, with PA Ross founder Tim Clifford and sales director Lucy Filby named as directors. Can`t stop reading?
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