Attracting clients with branding
Million Dollar Round Table (MDRT)
NOVEMBER 6, 2023
By Joyce Chan Financial advisors often work in highly saturated markets, leaving prospects unsure of why they should pick one advisor over another. By having a personal brand, though, you’ll stand out from the crowd. A personal brand allows you to consistently communicate what makes you different from your competitors. Because of personal branding, my business model shifted from a hunting model, where I spent lots of time prospecting, to an attraction model, which is where prospects contact me r
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