The Motley Fool

JANUARY 29, 2024

However, its core advertising business faced tougher competition from social media platforms as it struggled to keep pace with Microsoft in the cloud and AI markets. In 2020, Google's advertising business suffered a slowdown as the pandemic forced companies to rein in their marketing expenses. YOY = year over year.

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JANUARY 5, 2024

Alphabet's advertising business faces headwinds. At its core, Alphabet is an advertising business. Given that Google and YouTube are the world's top two most-visited websites, it's easy to comprehend why advertisers flock to these platforms. Alphabet no doubt faced headwinds in its core advertising segment.

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JANUARY 2, 2024

The lion's share of the company's revenue comes from the digital advertising shown on its family of social media sites. Meta is the world's second-largest online advertising platform, representing roughly 20% of the market, so the business was especially vulnerable to the economic environment. After rising 5.5%

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JANUARY 21, 2024

An abundance of growth opportunities Jeremy Bowman (The Trade Desk): Digital advertising has experienced a huge boom over the last decade -- driven by new platforms such as social media and video-sharing sites like YouTube -- and there's little doubt that technology will only play a greater role in advertising in the coming years.

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JANUARY 21, 2024

Advertising is one area in the budget that companies can easily and rapidly dial down or scale up -- and a broad cutback on that front weighed on Amazon's digital advertising business. It all "ads" up One of Amazon's biggest growth drivers in recent years has been digital advertising, owing to the company's captive audience.

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JANUARY 14, 2024

We're firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. Citigroup is an advertising partner of The Ascent, a Motley Fool company. Citigroup is an advertising partner of The Ascent, a Motley Fool company.

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JANUARY 27, 2024

The company's business is primarily driven by streaming growth and digital advertising, and both of those industries slowed sharply in 2022. Revenue growth also improved to 20%, its fastest pace in six quarters as advertising demand is recovering. At the same time, Roku had ramped up its spending, leading to wide losses.

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JANUARY 13, 2024

The Trade Desk Digital advertising continues to grow, and that trend seems unlikely to change. According to The Trade Desk (NASDAQ: TTD) , the leading demand-side platform (DSP) in the adtech industry , there is now a $1 trillion addressable market in digital advertising globally. Image source: Getty Images.

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JANUARY 10, 2024

Most radio operators generate the bulk of their revenue from advertising. Considering that a couple of money-based metrics and forecasting tools are calling for an economic slowdown or recession in 2024, there's clear concern that advertising-driven businesses could struggle. According to GroupM, the U.S. According to GroupM, the U.S.

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JANUARY 16, 2024

Under the section describing its products, first on the list wasn't its smart TVs or streaming players, it was advertising. Roku's advertising business, which includes video ads, audience development for streaming services, and brand sponsorships, is the backbone of its platform. And the platform generated $2.9 Roku says its 75.8

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JANUARY 16, 2024

The AI wild card The bear market that began in 2022 took a toll on Alphabet stock, as the digital advertising that generates the lion's share of Google's revenue dried up, resulting in year-over-year revenue declines. As the industry leader in online advertising, Alphabet felt the impact more than most. trillion and $4.4

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JANUARY 30, 2024

Meta's large and highly engaged user base will be key to its efforts to remain a dominant player in the digital advertising space. These tools help advertisers optimize and automate their campaigns, which results in improved ad performance and increased overall sales. Its flagship Google Search business accounted for a 91.6%

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JANUARY 24, 2024

Building on that, MercadoLibre can also engage customers and source shopper data unlike any other Latin American retailer, so it has naturally become the largest retail advertiser in the region. It started with a core e-commerce business, then expanded into adjacencies like payments, logistics, and digital advertising.

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JANUARY 27, 2024

GOOG Revenue (TTM) data by YCharts While the search business may change over the years, I don't see any reason to think it won't continue to be a cash machine for Alphabet given its billions of users and massive advertising network. Where I think we'll see a big change in the next decade is Alphabet doing more to return cash to shareholders.

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JANUARY 21, 2024

And after recognizing that advertising dollars will shift from linear TV to a streaming environment, Roku has developed a platform that allows companies to target customers in a world in which connected TV will become more popular. It looks like the advertising market is showing signs of improvement. Roku benefits from this trend.

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JANUARY 16, 2024

These services grant Microsoft lucrative positions in markets such as operating systems, productivity software, digital advertising, cloud clouting, AI, and video games. Much of its success is owed to its dominance in the digital advertising market. The popularity of these services will likely prove a major asset when expanding in AI.

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JANUARY 23, 2024

See the 10 stocks *Stock Advisor returns as of January 22, 2024 Bank of America is an advertising partner of The Ascent, a Motley Fool company. American Express is an advertising partner of The Ascent, a Motley Fool company. The Stock Advisor service has more than tripled the return of S&P 500 since 2002*.

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JANUARY 29, 2024

The vast majority of Meta's revenue comes from digital advertising, and AI can more accurately surface relevant ads and other content on its social media sites. As the world's second-largest digital advertiser, the recent rebound in ad spending has bolstered the company's fortunes. There's more.

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JANUARY 18, 2024

GOOG Revenue Estimates for Current Fiscal Year data by YCharts A closer look at the prospects of the digital advertising market will make it clear why Alphabet is anticipated to grow at a faster pace this year. The company is anticipated to show double-digit top-line growth in 2024 and 2025. in 2024, which would be an improvement over the 10.7%

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JANUARY 27, 2024

Its software leans on artificial intelligence (AI) to help advertisers create, measure, and optimize campaigns across digital channels. One reason The Trade Desk has been so successful is its independent business model, meaning it doesn't own media that could bias ad spending, nor does it compete with publishers by selling ad inventory.

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JANUARY 4, 2024

The genius in Alphabet's strategy is using its dominance in search as a funnel for digital advertising, which has put it atop the industry. The company has gone further, providing a suite of generative AI tools that help online advertisers create more customized and effective marketing campaigns.

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JANUARY 11, 2024

Snap draws almost all of its revenue from selling advertising spots on Snapchat, but businesses trimmed their budgets in 2022 as interest rates soared , which led to challenging economic conditions. The company developed a unique system to help advertisers quickly create AR experiences to boost engagement among target users.

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JANUARY 30, 2024

That's a bold claim, and the Reality Labs segment that houses its VR and AR products is still losing billions of dollars each year and offsetting a lot of the growth of its higher-margin advertising business. Unity suffered a severe slowdown in 2022 after Apple's privacy changes on iOS rendered its original advertising algorithm obsolete.

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The Motley Fool

JANUARY 13, 2024

Alphabet A significant decline in digital advertising in 2022 and a pause in the growth of cloud spending hit Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) hard, but the improving economy is sparking a rebound. The Trade Desk's recently released Koa AI copilot should fuel this trend, helping advertisers get the most out of their ad campaigns.

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JANUARY 16, 2024

Additionally, Green believes that unique data gives its ad tech platform superior AI capabilities, allowing advertisers to measure and optimize campaigns more effectively than with other platforms. In fact, CEO Jeff Green says The Trade Desk provides access to "the world's most advanced data marketplace."

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JANUARY 13, 2024

Billions of people use Gmail, YouTube, and other Google services, which has made Alphabet the leading digital advertiser. Alphabet controls about a quarter of the digital advertising market. Alphabet The Google parent has been investing in AI for several years.

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JANUARY 25, 2024

Its various services attract billions of users, enabling the company to build a lucrative digital-advertising business. With Gemini, Alphabet could have the technology to create a search experience closer to ChatGPT, offer more effective advertising, introduce new AI tools on Google Cloud, and better track viewing trends on YouTube.

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JANUARY 18, 2024

The Trade Desk The Trade Desk reported strong financial results in the third quarter, growing nearly three times faster than industry-leader Alphabet in terms of advertising sales. The Trade Desk operates the ad tech industry's largest independent demand-side platform, software that helps advertisers run campaigns across digital media.

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JANUARY 5, 2024

Google search acts as a conduit for Alphabet's industry-leading online advertising business. There's no question the digital advertising industry has faced headwinds over the past couple of years, as marketing budgets have historically been slashed in the face of economic uncertainty -- and the recent bear market was no different.

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JANUARY 8, 2024

Bank of America is an advertising partner of The Ascent, a Motley Fool company. JPMorgan Chase is an advertising partner of The Ascent, a Motley Fool company. Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon, Bank of America, Goldman Sachs Group, and JPMorgan Chase.

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JANUARY 12, 2024

First, the advertising market -- where it makes most of its money -- was struggling. As the year went by, the advertising space started rebounding, as did Alphabet's revenue growth rates. Analysts predict that the advertising market will rebound even faster this year, which should help propel the company's revenue even higher.

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JANUARY 26, 2024

Forty percent of new membership sign-ups in the markets where Netflix has ad-supported tiers are signing up for plans with advertising. Here comes the tidal wave While Netflix's advertising business is still too small to have a meaningful impact on the company's overall business, management believes this will change next year. "Our

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JANUARY 13, 2024

Strength in digital advertising In 2022, amid rising interest rates and inflationary pressures, the digital advertising market took a hit. Besides digital advertising, Alphabet will benefit from growth in the cloud computing sector. So, is this FAANG stock a buy right now?

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JANUARY 3, 2024

After months of aggressive hiring and new product development, Meta's expenses ballooned while its core advertising revenue faltered. On the revenue side of the house, Meta doubled down on advertising and returned to impressive top-line growth. But one thing investors should understand about advertising is that it is very cyclical.

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JANUARY 29, 2024

Advertising drives three-quarters of Alphabet's total revenue. It's a good example of how AI will grow the value of Alphabet's advertising business. This valuation seems more than fair for the leading digital advertiser, which generated $66 billion in profit over the last year and is not done growing.

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JANUARY 10, 2024

While the company is still very much focused on its e-commerce business, it expanded significantly over the years to operate in cloud computing , digital advertising, robotics, and streaming. Advertising services $12.1 In Q3, advertising services revenue grew by 25% year over year, the fastest pace of any segment.

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JANUARY 5, 2024

He went on to note that Alphabet's industry-leading digital advertising business alone is worth the stock price, and investors get all the AI potential "for free." Alphabet has a long and storied history of developing AI, and the rebound of online advertising from its historic slump is already improving the company's financial results.

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