Ansa, a San Francisco, CA-based provider of a fintech infrastructure solution enabling merchants to launch branded customer wallets, raised $14M in Series A funding.
The round was led by Renegade Partners with participation from Bain Capital Ventures, B37 Ventures, Box Group, and Wischoff Ventures.
The company intends to use the funds to broaden the depth of its payment solutions, with a focus on product development and engineering, to empower merchants to better engage their customers.
Led by CEO Sophia Goldberg, Ansa is a fintech infrastructure platform for embedded customer balances, offering solutions that drive profitability and loyalty for a range of industries. It enables enterprise brands to embed customers balances, compliantly, and manages the payments, accounting, regulatory, and compliance challenges. Empowering merchants to quickly take a branded closed-loop payments program to market, the company helps them keep their focus on increasing revenue, cash flow, and customer insights, while creating loyalty and enhanced customer experiences.
Commenting on the news, Sophia Goldberg said: “From marketplaces and microtransactions to convenience stores and quick-serve businesses, modern commerce has changed. At Ansa, we are excited to pioneer solutions that enable merchants to optimize seamless payment strategies, boosting customer engagement, retention, and frequency for sustained growth in today’s competitive market.”
FinSMEs
30/04/2024