Celebrity Coaches, a portfolio company of Allied Industrial Partners, has added on with the buy of Moonstruck Leasing, a motorcoach leasing company.
Nashville-headquartered Moonstruck was founded in 2019 by Josh Trivett who now joins Celebrity as a general manager. Mr. Trivett will be active at Celebrity leading its business development function.
“The consolidation of Celebrity’s and Moonstruck’s fleets represents a seamless and strategic alignment in both operations and clientele. I’m extremely excited to be a part of this new partnership and look forward to contributing to the execution and expansion of the platform,” said Mr. Trivett.
Celebrity Coaches provides designing, fabricating, and leasing services for custom luxury motorcoaches used across America by artists in the entertainment industry as well as sports teams and politicians. The company was founded in 2005 by CEO Jeff Michael and is headquartered near Nashville in Hendersonville, Tennessee.
“We’re excited to welcome Moonstruck to our growing enterprise,” said Mr. Michael. “As concerts and special events continue to boom in popularity in a post-Covid world, we now have more capacity to offer entertainers the top-tier, luxury service that they expect.”
Celebrity Coaches operates a fleet of more than 40 Prevost coaches and merchandise trailers and has an 18,000 square-foot facility with temperature controlled equipment storage, laundry facilities, washing bays, and secure 24/7 parking. Prevost is a maker of luxury motor coaches and high-end recreational vehicles. The company’s products, known for their luxurious interiors and advanced technology, are used for executive transportation, charter services, tours, and other upscale travel purposes. Celebrity Coaches’ services also include providing drivers, insuring regulation compliance, preventative maintenance, and record keeping.
“Moonstruck Leasing is the first example of our focus on add-on investments as an accelerator for growth,” said Bradford Rossi and Philip Wright, co-founders and managing partners at Allied in a released statement. “We are excited for the opportunities ahead that will bolster Celebrity’s market share in an expanding market.”
Allied Industrial
invests in lower and middle-market companies that have EBITDA from $2 million to $25 million. Sectors of interest include industrial rentals, manufacturing, distribution, environmental services, and infrastructure sectors. Allied was founded in 2019 and is headquartered in Houston.
© 2024 Private Equity Professional | April 26, 2024
